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Why aren't Your Website Visitors Converting into Paying Customers?

Why aren't Your Website Visitors Converting into Paying Customers?

While Bill lazily observes the passing traffic on the main road, it is a scorchingly hot day in the desert. He came here to get away from the monotony of his work, and it seemed to be a wise investment on his part. According to people in the know, he should be able to live very nicely on his earnings.

What he did not disclose, nor did he consider, was how many other people were out there doing the same thing as he was. In this way, he now meets Sam on the opposite side of the major road, who is carrying out the same activities as he is.

If you live in this neighborhood, you should get one because everyone else does.

Every now and then, a vehicle comes up to Bill's property and takes a look around, but Bill, being the reserved person that he is, just leaves them to their own devices, hoping secretly that they will make a purchase. They take a peek, and then they depart. Perhaps he will run across them again in the future, but then again, perhaps he will not.

As Bill prepares to open his doors for the day, he spots a vehicle that has just pulled over on the side of the road near Sam's entrance. As Sam stands there observing the excitement of the passengers pouring out of the truck, he suddenly understands what is going on and immediately begins erecting a massive signboard proclaiming his arrival.


As the days pass, Bill notices that his trickle of traffic is getting less and less, with everyone traveling to see Sam. Located on the other side of the road,

Bill sits quietly across the table from Sam's, contemplating whether or not he should call it quits on whatever it was that prompted him to make this decision. However, given the amount of money he had already put into the venture, it would be a tough pill to chew.

As a last ditch attempt, Bill chooses to follow in the footsteps of his friends. Increase the size of your display board to compete with Sam's.

He goes to the powers that be, armed with his new strategy, and after reviewing all of the numbers, he comes to the harsh fact that a board like Sam's will cost a small fortune, and that's only to attract more people who may or may not purchase it.

He'll have to sell a lot of things simply to pay his expenses, let alone make a profit on the deal.

After considering all of his options, he chooses a smaller board... At this price, he'd best get to work or he'll be back in the big city, seeking employment and returning to where he came from. Has my dream become my nightmare? "he wonders to himself as he makes his way back to the house. When there's so much traffic, it would be nice if he could just get a little bit.

The sign is up, but just a trickle of traffic is coming in. Those who do stop, do so just for a limited amount of time before driving away again and again. On rare occasions, one might purchase a board, but the expense of such a board significantly outweighs the returns.

It occurs in a burst of brightness one morning when you wake up!

He scrapes together his last few dollars and purchases a cheap refrigerator, fills it with coke, and modifies the signboard to say "Free Ice Cold Coke."

His sandy entry road would soon become overburdened with more traffic than it could manage.

In these parts, an ice cold Coca-Cola is always nice, particularly with the heat that we're experiencing right now. Therefore, an increasing number of people stop to visit, and they remain for a bit to enjoy the refreshing beverage before continuing on their trip. Many of them then go on to purchase a cooler.

Bill decided to put his nervousness aside and engage in conversation with the guests. Before they departed, he asked for their business cards and permission to contact them. He was surprised to see that there were far more "yes" responses than "no" replies.

Bill will be remembered as the person who provided them with a cool coke on a hot day when they really needed it, which was exactly what they needed at the time. By providing visitors with reasons to remember him, as well as an incentive for them to remain for a long time, he was also able to increase sales of his goods. After a few weeks, Sam's sign was taken down, and he returned to the city with his family.

As an online marketer, how does Bill's narrative connect to your own experience?

Give your guests a reason to remain for an extended period of time.

In order to be effective, your bonus or gift should be related to both your product and your marketing.

Your offer must leave a lasting impact on the recipient; they must remember you. Give them precisely what they need at that precise point in time, and seek the flash of brilliance, even if it means making a tiny financial commitment.

Whenever you give someone a gift, ask for their email address in return; otherwise, you will never see them again.

A relationship with your visitors must be established in order to be able to contact them at a later time or even follow up with an additional offer.

As the only person who knows what your visitors want, make it worthwhile for them to get it, and they will not mind receiving additional contact from you in the future.

Create a connection of trust and they will be more likely to open and read your emails.

As long as your sign is in place and you are paying for it, you must provide your visitors with what they want in return, and you will get what you anticipated in return.

So, what exactly do you have to offer?

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